Lady Gaga, Zynga Set to Launch 'GagaVille'

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Lady Gaga on Zynga
It's an odd coupling, but maybe it'll work. Lady Gaga is teaming up with Zynga to release songs from her upcoming "Born This Way" album to FarmVille players ahead of the album's May 23 release.


"Born This Way" songs will be made exclusively available at "GagaVille," a neighboring farm within Zynga's online FarmVille world that the online game developer is building in partnership with Clear Channel Radio.

Clear Channel will stream the previously unreleased Lady Gaga songs via its iHeartRadio player as well as promoting the promotion across its media properties, the company said in a statement Tuesday.

FarmVille players have to "execute Gaga-themed quests" to unlock Clear Channel's iHeartRadio player and hear the songs.

"Radio has been Lady Gaga's virtual stage from the very beginning, enabling fans to connect with her 24-7, and this is another extension of that stage," said Bob Pittman, chairman of Clear Channel's media and entertainment platforms, in a statement.

"We are deeply invested in working with both platform partners and record labels to promote new music in creative ways that reach fans wherever they are, and most of all, we're excited to partner with Zynga to give Lady Gaga fans who play FarmVille advance access to 'Born This Way', one of the most anticipated albums of the year."

Lady Gaga and Zynga previously worked together to raise money for the earthquake relief effort in Japan, with the singer donating $1.5 million to the cause.

"Lady Gaga is as passionate about her fans as we are about our players," Zynga's Raquel DiSabatino, director of entertainment and media, told the Associated Press. "This really was a great meeting of the minds to create an innovative and playful experience for those folks."

GagaVille will run from May 17 to May 26.

Posted by Alain.co @ Saturday 14 May 2011 0 comments

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